Five Ways to Improve your Site's Ranking
What’s the first thing people do when looking for a solution to a problem? They search online. And, that’s where your presence requires through a website!
A website is an exceptional place to match brand messaging to the needs of different people. It includes the opportunity to build a brand, create an experience, establish credibility, find new customers, and drive sales.
A website contains many elements to avail above benefits but technical elements that are really worth considering.
Do you have a website? If yes, whether it is for personal or business use, it needs Google Analytics.
Google Analytics helps to determine what makes a good website for the target audience not through opinion, but through data. Having a data-driven approach eliminates time-consuming guesswork and enables businesses to learn, decide, and execute more efficiently. It is a good tool to track campaign responses and help in driving traffic to the website.
Google Analytics provides plenty of matrices about website performance like a number of visitors, geographic, device, traffic source, page views, session time, behavior reports, bounce rate.
The Facebook pixel collects data that helps to track conversions from Facebook ads. It works by placing and triggering cookies to track unique users as they interact with websites and Facebook ads.
The Facebook Pixel helps to build targeted audiences for future adverts and remarket to people who have previously seen ads or websites.
Search Engine Optimization
Search engine optimization is the process of optimizing web pages and content to be easily discoverable by users searching for terms relevant to a website. In simple terms, it is the process of having website traffic through more visibility of a website to searchers. The content on the website should also be original, engaging, and regularly updated with relevant keywords to reach the highest number of searchers from organic and free reach.
SEO contains many technical elements like page and image meta descriptions, alt text, header tags, and page titles.
Crawling is the process in which search engines use crawlers or spiders to find new and updated content. Content could be a webpage, an image, a video, a PDF, etc. The crawlers bring all those 1s and 0s back to the search engine to build an index.
Regardless of the format, content is discovered by links to find new URLs and add it to their index- a massive database of URLs that tries to match all that data when a searcher is seeking information.
The frequency of Google crawls varies widely, depending on many factors such as load time, frequency of updates, site maps, and backlinks.
Google Tag Manager is a free tool that allows us to manage marketing tags on a website. Google Tag Manager has a trigger to send data to an analytics platform, like Google Analytics, when users do things like click or scroll.
These are some of the technical elements all for all types of websites need to realize their full potential, while simultaneously collecting data for better targeting.