Best Low-Cost Marketing Strategies for Start-ups

With the advancement of technology in the digital tech world, a plethora of business opportunities are available to individuals to adopt, grow and excel. With cut throat competition even for small businesses and start- ups, a unique marketing strategy is required to make a competitive mark.

Marketing is a core part of any business. There are multiple forms of marketing available to businesses today. Identifying some of the best forms of marketing that suit your business is important for success.

The following are low-budget marketing strategies that can help start-ups increase sales and generate leads:

Google My Business Account

Creating a Google My Business account can make your business visible in Google searches where people can easily find you. By doing so your business will also be viewed on Google maps. This will help you to market without spending a huge amount.

Content Marketing

Content marketing is one of the most budget friendly marketing strategies focused on creating, publishing, and distributing content for a targeted audience on the internet. It is generally used by businesses to attract and generate leads, expand their customer base and increase online sales. Some of the strategies include setting up a blog for your business, Infographics, videos, podcasts, ads in newspapers, posters on social media etc.

Social Media Marketing

When it comes to low-budget marketing ideas, one cannot ignore social media marketing. Social media is a huge platform that helps brands with accessing a customer base that can reach to millions, for free. Social media platforms like Facebook, Instagram, LinkedIn, Twitter, allows businesses to find out target audience and build their community.

The cost of setting up an account/page on these platforms is zero. All one needs to do is put up content that is relevant, interesting, creative and engaging.


YouTube is one of the low- cost marketing ideas for start- ups in India. Businesses can even create their own YouTube channel and talk about their product/services, its benefits and usage, etc. and make the audience aware. Many businesses engage in advertising on YouTube by contacting YouTubers where the influencer talks about its product/service and the number of viewers is the potential customers. For a start-up, businesses can reach out to local/regional YouTubers that have a considerable number of subscribers, not necessarily in millions, and make them promote their business. It is comparatively cheaper way of advertising than paying high profile actors to do an ad campaign that airs on TV.


A positive “word of mouth” is possibly the best form of promoting one’s business. A satisfied customer is bound to think well about your brand and will often refer it to his friends, family and other acquaintances. Brands can invest in referrals by doing follow-ups of existing customer base. Ask them for feedback and recommend it to others as well. This increases the reputation of the business and thus increases sales.

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