25

May 2022



Marketing
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The Revival of Royal Enfield

Royal Enfield Community is growing by the day, and it's hard to believe that this company was on the verge of going bankrupt in 1994. From near-bankruptcy, the company has recovered to become one of the most lucrative in the country. Who is to credit for this? Let's have a look.

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07

Feb 2022



Marketing
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Maggi's Journey to Becoming a Household Name

Even though instant noodles were aliens to the Indian public in 1983, Nestle developed a market worth 937 crores and has led the industry ever since, despite fierce competition. So, how did Nestle get to the top of the food chain. Read this blog to know more.

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19

Jan 2022



Business
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The Revival of Starbucks

Starbucks without a doubt is the most well-known coffeehouse in the world. Starbuck's present success may make it difficult to believe, but the company was once on the verge of extinction. Read this blog to know the revival story of Starbucks

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18

Jan 2022



Business
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How Amul Made Huge Profits During the Lockdown

Covid-19 was a period of stress for the whole Indian economy. Some enterprises suffered significant losses and on the other hand, Amul made a profit of 39,200 crores over this period. What exactly did Amul do to accomplish this? Let's have a look.

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02

Nov 2021



Marketing
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The Genesis of Meta.

The Facebook firm or Facebook Inc. will now be known as Meta. The term Meta comes from the Greek language and signifies "After" or "Beyond." Read the blog to know more.

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30

Oct 2021



Digital Marketing
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The Influence of Influencers

Consumers need for a different approach has driven firms to recognize the importance of influencers. Finding an influencer with an audience that will resonate with your brand's products is critical. Read the blog to know more.

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30

Oct 2021



Ads campaign
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Meme Marketing and its Impact on Branding

Meme culture appears to have no relevance to your brand's advertising plan at first look but you'll see how it enhances a brand's online presence. Read the blog to know more.

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30

Oct 2021



Ads campaign
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A Campaign can either Earn you Accolades or Result in a Boycott

FabIndia's ‘Jashn-E-Riwaaz’ was not well-received amongst the masses this incident surely reminds us of the controversy around Tanishq’s ‘EKATVAM’ ad and Manyavar’s ‘Kanyamaan’ ad, so is there a connection between the three? Keep reading to find out.

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30

Sep 2021



Digital Marketing
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Benefits of Advertising your Business Online

Advertising acts as a direct and crucial link to attract the target audience. We have listed some reasons why businesses should advertise online.

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30

Sep 2021



Digital Marketing
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Some Magical Book Recommendations for Digital Marketers

Books are truly magic but they can't teach you all you need to know yet they can give you a different perspective on things. There are a lot of marketing books out there, and a lot of the ideas seem to be the following. We've put up a list of the top books that every marketer must-read.

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08

Sep 2021


Preet Shah
Digital Marketing
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All About Moment Marketing

Moment marketing is the ability to take advantage of ongoing events and create communications and marketing campaigns around such events. Read to blog to know how brands are leveraging it for their benefits

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17

Aug 2021


Preet Shah
Business
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Upcoming Opportunities in E-Commerce Industry

In India, ecommerce has changed the way people do business. E-commerce is not just a business model that lets organizations and consumers buy and sell things over the internet but has become a salient need. Read the blog to know more about the upcoming opportunities in this Industry.

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16

Aug 2021


Preet Shah
Ads campaign
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All you Need to Know About Social Media Advertisement

The key behind a successful ad campaign on social media is defining the objective correctly. Facebook understands what you want people to do when you set a campaign objective. Read the blog to know more.

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13

Jul 2021


Preet Shah
Digital Marketing
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Advantages of Digital Marketing Over Traditional Marketing

The concept of Marketing has evolved as a necessity for any business to flourish. From advertising on radio infomercials, tangy old televisions, and billboards to social media marketing. Read the blog to learn more about the benefits of digital marketing over traditional marketing.

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02

Jul 2021


Preet Shah
Marketing
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Importance of Email Marketing

Emails can create engaging experiences which will not only help in winning potential customers but also win back past customers. Here are some top reasons why email marketing is important.

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30

Jun 2021


Preet Shah
Digital Marketing
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The History of Social Media Day

Learn more about the platform that has evolved and connected people from all over the globe

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28

Jun 2021


Preet Shah
Marketing
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Marketing Ideas for E-Commerce Business

E-commerce portals are tough to maintain and even more difficult to generate sales. Read this blog to know some fantastic marketing strategies to boost your E-commerce business.

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22

Jun 2021


Preet Shah
Digital Marketing
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From a Camera App to One of the Largest Community Building App

Instagram has evolved from a photo-sharing provider to one of the world's most popular social media platforms in the last decade. Read the blog to learn more about Instagram's evolution.

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15

Jun 2021


Preet Shah
Branding
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7 Steps of Logo Design Process

Every element of the logo designing including color, alignment, and shape, is critical in establishing a positive brand image for any company.

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07

Jun 2021


Preet Shah
Digital Marketing
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Best Low-Cost Marketing Strategies for Start-ups

In the digital tech sector, with the growth of technology, a distinctive marketing approach is essential to make a competitive presence. Follow these low-cost marketing strategies to help start-ups generate leads and boost revenues.

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07

Jun 2021


Preet Shah
Web Developing
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Importance of Website

People nowadays seek online for a local business near them before purchasing a product or service. As a result, owning a website is essential.

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14

Oct 2020


Preet Shah
Marketing
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Emotional Branding- From Heart to Cart

Emotional branding is an emotional connection with your customers, used in marketing refers to the process of building a brand that appeals to a consumer’s emotional state, their needs and aspirations.

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23

Sep 2020


Preet Shah
Marketing
Multipurpose template
A step by step guide to Facebook Remarketing

Facebook remarketing is not about hunting the target audience but its act of running ads targeted to website visitors who have already expressed interest. Let’s look at how to create a Facebook remarketing ad campaign.

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15

Sep 2020


Preet Shah
Ads campaign
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Best Marketing Strategy - Sustainable Marketing

Sustainable marketing aims to form a sustainable bond between the company and the concept of sustainability in the mind of customers.

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04

Sep 2020


Preet Shah
Marketing
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The secret behind Apple’s success

Apple’s success isn’t about just making a lot of money by selling a lot of products. All success is of their marketing strategies.

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02

Sep 2020


Preet Shah
Marketing
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Consumer behaviour - The secret formula for Marketing

Just like other questions, to what product line to get into? What market to enter? How is the way to market it the best way? How shall I reach the pace I need?

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19

Aug 2020


Simran Chhabra
Branding
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Unique Ideas For Branding

Branding is all about selling trust in a product, service, or business by packaging it with the right perception, image, and identity. Successful businesses thrive on how much trust

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18

Aug 2020


Preet Shah
Business
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Key factors that Can Make or Break your Marketing strategy

“Good Marketing is pushing your customer where you want them to be, But great marketing is meeting your customer where they already stand!” – Meghan Keaney Anderson. Do you have a correct approach towards marketing or you are just following your competitors?

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14

Aug 2020


Preet Shah
Business
Multipurpose template
How does the Golden Circle help your Business !

The reason why people will believe in your purpose is when your purpose will hit at their limbic brain that generates a controlled behavior and decision making that results in gut feeling and loyalty towards the brand. The Golden Circle is an innovative concept challenges the status quo at its core for identifying the purpose for which your business stands.

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11

Aug 2020


Preet Shah
Branding
Multipurpose template
Importance of Branding in E-commerce

Big eCommerce companies don’t just sell; They do Branding. The physical experience is not at hand of consumers in eCommerce. But logo, look and feel of packaging, website design and content attracts eyeballs of consumers and they retain the experience of these elements while shopping.

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04

Aug 2020


Akanksha Panpaliya
Digital Marketing
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The online reputation management guide

Social Media plays a keen role in building relationships and expanding your network, not only with influencers and journalists associated with your company's sector, but also provides a huge opportunity to establish customer service by answering questions and listening to their feedback.

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29

Jul 2020


Preet Shah
Business
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How To Increase Hotel Revenue in Low Season

The profession of hotel and hospitality management refers to ‘low demand’ as a time when less people are there to book into your hotel and demand for your hotel rooms are lower than usual.

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23

Jul 2020


Ayushi Desai
Digital Marketing
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Five Ways to Improve your Site's Ranking

What’s the first thing people do when looking for a solution to a problem? They search online. And, that’s where your presence requires through a website ! A website is an exceptional place to match brand messaging to the needs..

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22

Jul 2020


Preet Shah
Business
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36 Reasons Why Some Businesses Fail

The healthcare businesses are the need of the moment and sectors regarding the same. When will business be getting back once the necessary precautions are over? Will the profit margins actually have a graph to be followed?

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20

Jul 2020


Roshan Desai
Web Developing
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Major types of Website for Business

Each website has specific objectives to accomplish and own arrangement of best practices. So determining which type of site is right for your needs is the first step in building a site that delivers.

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17

Jul 2020


Ayushi Desai
Business
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RIL AGM 2020: Key Highlights

Reliance Industries held its first Annual General Meeting virtually. Mukesh Ambani, chairman of the company made many announcements for the future roadmap for its Jio Platforms. The key highlights of same is..

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13

Jul 2020


Preet Shah
Branding
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5 Effective Brand Building Strategies to Attract Customers

Spending too much on promoting a brand can of course make it viral. But making worth the cost with an ‘Organic’ reach, that actually yields profits is somewhat a task. How can it be done by our Entrepreneurs, Business leaders, People belonging to the profession of sales and marketing?

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26

Jun 2020


Simran Chhabra
Business
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What will happen to businesses after lockdown?

The times in this Pandemic have been equally and proportionally equipped with Grab-on chances and minimalistic approach for others. The tremendous change in the economy today has lead us to thinking deeply while having an armed back up with a disturb market.

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26

Jun 2020


Preet Shah
Business
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Turning point for Indian Economy after COVID-19

The recent COVID-19 pandemic has proved to be a turning point for the Indian businesses. It has changed the way people act and perceive things. We are experiencing a new normal. This has impacted the economies heavily. Many businesses have experienced negative results.

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26

Jun 2020


Simran Chhabra
Digital Marketing
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Is Marketing a ‘Science’ or an ‘Art’?

Both sides of the argument keep coming and oppose each other with explanations that claim the classic advertising era will relate marketing with art where to the digital era will relate marketing to science. The arguments are still persisting and with no official conclusion, that marketing is an Art or Science.

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